The Loneliest Walk

On one of the most isolated highways in America, a powerful walk is about to begin—one that mirrors the silent suffering of thousands of homeless dogs across the country. 


This January, animal advocate Kris Rotonda, founder of Jordan’s Way, LLC., will walk 100 miles on U.S. Route 50 in Nevada—known as “The Loneliest Road in America”—alongside a branded Jordan’s Way Tour RV wrapped in life-size images of dogs sitting alone in kennels. 


The walk is not about endurance. It’s about empathy. 


Each mile represents the emotional isolation felt by dogs who spend years—sometimes their entire lives—waiting behind kennel bars, unseen and unheard. 


“This road is empty on purpose,” said Rotonda. “And that’s exactly the point. Lonely roads. Lonely dogs. We’re forcing people to see what society usually drives past.” 

A WALK WITH THE MOST FORGOTTEN DOG 

At the heart of the journey will be two of the longest-resident shelter dogs in the United States — dogs who have spent three years, close to 1,000 days, living in a kennel without a family. 


These dogs will symbolically walk with the RV, becoming the face of thousands more who have been waiting far too long. 


“Imagine spending 1,000 days watching people walk by your cage,” Rotonda said. “That’s the loneliness we’re walking for.” 


THE RV THAT CAN’T BE IGNORED  

The RV—fully wrapped in images of dogs behind kennel bars—was intentionally designed to stop traffic, spark conversation, and create discomfort. 


Because discomfort creates change. 


“You can’t look at this RV without feeling something,” Rotonda said. “That’s the same feeling dogs feel every single day in shelters.” 


As the RV moves mile by mile through Nevada’s vast, empty landscape, the images will serve as a rolling reminder of the emotional toll of long-term shelter life. 

A NATIONAL CALL TO ACTION: NEW PATREONS 

The walk is part of a larger mission: to recruit new Patreon supporters in 30 days, providing consistent monthly funding to assist animal shelters across all 50 states. 

Jordan’s Way  uses Patreon support to: 

  • Deliver food, toys, and enrichment to shelters 
  • Cover urgent medical expenses 
  • Spotlight long-stay dogs who are often overlooked 
  • Help shelters survive during overcrowding and funding crises 


“This isn’t a donation moment—it’s a movement,” said Rotonda. “If people commit a few dollars a month, we change the future for shelter dogs permanently.” 

WHY THIS MATTERS NOW 

Shelters nationwide are at crisis levels, facing: 

  • Severe overcrowding 
  • Staffing shortages 
  • Rising medical costs 
  • Dogs spending years without adoption 


Yet long-stay dogs remain the least visible and least funded. 


“We celebrate rescues, but we forget the dogs still waiting,” Rotonda said. “This walk is for the ones left behind.” 

HOW YOU CAN HELP


Walk Location:  U.S. Route 50 | Nevada 

Dates:  January 5–8, 2026